I am a marketing communications expert and business owner with a 25+ year track record of creating campaigns and shaping comms strategy for leading household names.
Now I am putting my experience to work supporting independent businesses and leaders who are passionate about what they do.
HOW I CAN HELP
Integrated Communications Planning
Creating practical marcomms plans that make sure your message is authentic, engaging, consistent, and reaches the right people, in the right way, at the right time.
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Brand Storytelling That Connects
Finding authentic stories that showcase your business and connect with your audience in meaningful ways.
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​Building Your Personal Brand
Determining what can present you as a leader in your space and help you achieve your goals.
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Boosting your Corporate Reputation
Developing a strategy to demonstrate that your business is living your values and walking the talk.
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Support When Things Get Tricky
Helping you navigate difficult conversations and protect your reputation when crises and issues arise
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RACHEL O'CONNOR, DIRECTOR
WHY WORK WITH ME
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​​I've run and sold my own business and I understand the gig!
And I know how to create PR & Comms that can be a powerful force for good and drive change.
Throughout my career I've helped businesses communicate better, bringing drive, lateral thinking, experience, wisdom and humour to projects and teams.
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I bring senior level hands-on experience in:
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Creating communication strategies that work
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Building reputation and positive PR relationships
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Telling compelling brands stories
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Having meaningful conversations with stakeholders
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Managing sensitive situations
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Keeping teams connected​​​
​​I've directed successful brand strategies for companies of every shape and size, across corporate, consumer and charity sectors, and guided businesses through various accreditations.
SECTOR EXPERIENCE INCLUDES:
WHY WORK WITH ME
I'LL HELP YOU BUILD TRUST ​
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​With trust in businesses and institutions at its lowest ever, there has never been a more important time to proactively look at using this lever for your business.
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I've always believed that building trust and authentic relationships is critical to success.
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​​​​​​​​​​I'll show how to use accreditations, customer reviews, positive endorsements, awards and partnerships to build trust to your advantage.
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I believe in keeping things open and transparent, practical and effective, and I always work hard to simplify the complex.
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My job is done if I can set you on the right path, source and support you with the specialist expertise that a project may need, and help you build in-house capabilities to take things forward.
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​I've built many long-term partnerships with clients with whom I've provided counsel whilst working effectively as an extension of their team. Not always easy when other agencies are involved (!) but I've always believed that an integrated approach is essential.
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I'LL KEEP THINGS SIMPLE​
SPECIALIST SUPPORT ON TAP
My long-established network
gives me access to a bank of trusted experts to introduce and deliver the strategy that we determine. I often set up these contacts with a direct relationship and then step back. This can be highly cost-effective versus agency retainer fees.
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The list includes senior brand marketeers, media relations experts, content creators, podcast creators, digital and experiential marketeers, business coaches and strategists.
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